10 tips for increasing customer engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Here’s proof: 86% of buyers will pay more for a better customer experience…

Dare To Be Different To Make The Difference!

Dare To Be Different—and Outwork Your Competition In the world of marketing, it often feels as if everyone is trying to sell something. Everyone wants to be the person to deliver the latest and greatest products and services to the masses. But if we are all climbing the same mountain at the same time, how…

A Culture of Creating Raving Fans

“Your customers are only satisfied because their expectations are so low and because no one else is doing better… Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”  That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. Customer feedback is gold.…

COMMON GOALS. A candid conversation with Tim Connor, President of The Shamrock Companies.

Interviewer: What has shaped your business philosophy? TC: Before I came to Shamrock, right after college, I worked a little over two years for a large corporation. I was green; didn’t know much about business. Luckily, it was an organization that believed in staying focused on quality and service, and expected me to follow that…