Warren Buffet

Grow Your Business by Marketing to Existing Customers

Do your marketing efforts focus on new customers—or on those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According…

10 tips for increasing customer engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Here’s proof: 86% of buyers will pay more for a better customer experience…

7 Steps to Getting Brand Trust Right

At Shamrock, we’re all about sharing the wealth—so we’re reposting this article from Content Marketing Institute that offers valuable tips about how to build trust in your brand. Here’s the article in its entirety: There’s a crisis in consumer trust. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that…

Use AI to Improve Marketing Outcomes.

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…

Craft better CTAs. Get better conversions.

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…

Build trust by humanizing your brand. Here’s how.

Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with today’s consumers: According to the 2018 Edelman Trust Barometer (the industry standard for measuring consumer trust) only 48 percent of Americans trust businesses—and that number is on the decline. So how do you build trust among leery…

3 Key Strategies for Succeeding at Marketing on Mobile

With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile…

Let’s Get Personal: 13 Places To Research Your Potential Customer.

There’s no such thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When you’re looking at research from the sales perspective, it becomes a uniquely personal search. A…