Alexa

How To Optimize Marketing for Voice-based Search

Voice-based assistants have transformed the way we live. And now more than ever—as we practice social distancing and work remotely in light of public health concerns—there will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…

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Take Your Brand Viral with Experiential Marketing

More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…

Online-Marketing-Blog

Nonprofit Marketing Tips

While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…