Digital Marketing Trends 2022

Digital Marketing Trends 2022

From the rise of the Metaverse to Google dropping third-party cookies by 2023, digital change is happening on a massive scale. But that change can be good: There are many new and exciting digital media developments that will impact the way we communicate with our brand audiences in 2022. With 4.55 billion active accounts on…

Text Marketing

Is Text Marketing Dead?

Far from it. Here’s what you need to know about SMS marketing. It’s no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…

Email Marketing

Yay or nay: Email Marketing in 2021

If managing your inbox seems like a tall task, take comfort in knowing you’re not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isn’t going away. HubSpot recently reported…