7 Steps to Getting Brand Trust Right

At Shamrock, we’re all about sharing the wealth—so we’re reposting this article from Content Marketing Institute that offers valuable tips about how to build trust in your brand. Here’s the article in its entirety: There’s a crisis in consumer trust. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that…

Tips for Marketing to Millennials in 2018

Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…

Make Tangible Brand Connections with Experiential Marketing

More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…

Ride On: Corporate support takes fundraising to the next level

This month I’m turning over my blog space to Shamrock’s Tim Berry who recently biked as part of “Team Rover” for The American Cancer Society’s 9th Annual Pan Ohio Hope Ride—a 4-day, 328-mile ride from Cleveland to Cincinnati.   Tim’s effort is one that Shamrock’s Culture Club embraced by rallying support from our employees. Read…

Retirement Reflection – Bob takes a look back at his accomplished career, including his 32 years at Shamrock.

Where do you see yourself in 20 years? For most of us, our career paths are unpredictable. And I mean that in a positive way. Looking back, I realize that my journey took a number of twists and turns that enabled me to learn and grow; and to build a successful company with a unique…