We live in a content-driven world where brands need powerful tools to attract, engage, and convert customers. Enter the blog—a seemingly simple platform with the potential to supercharge your integrated marketing strategy. But why is a blog so essential? It offers a unique blend of benefits that seamlessly integrates with your other marketing efforts. The…
Are you still using your company store like it’s 2012? If your provider partner isn’t capturing real-time program data and analytics—and if you’re not using it to help you manage your company store, make smarter spending decisions, and better allocate resources—you’re missing out. Your goal should be to invest in a company store program that…
Millennials are the largest adult generation in the US. They are tech-savvy with immense buying power. They’re also digital natives, socially conscious and prioritize experiences over possessions. Reaching this demographic requires a multi-faceted strategy that speaks their language and resonates with their values. This post serves as your guide to unlocking the millennial market. We’ll…
The past few years have fundamentally changed how we work. While many employees are back in the office, a fully remote team is no longer a novelty. A hybrid model with a mix of in-person and remote work is becoming the norm. This shift requires a fresh approach to sales meetings, a cornerstone of team…
Forget everything you thought you knew about company stores. The game has completely changed. Today’s next-generation company stores go far beyond ordering promotional merchandise. They’re powerful portals for streamlining essential functions from business development to employee engagement and onboarding to event management. If you’re only using your company store for employees to order branded products,…
Passionate sports fans define Northeast Ohio. But even the most dedicated fans among us might need to be more familiar with the Greater Cleveland Sports Commission (GCSC). This non-profit flies under the radar, working tirelessly behind the scenes to help bring major sporting events and competitions to the region. Event experiences that leave a lasting…
Love is in the air with Valentine’s Day right around the corner. The time is right to self-check in, focusing on your customer relationships and how you might improve. Customer loyalty is more precious than ever in the age of online shopping and instant gratification. But more than simply having a decent product or service…
While marketing trends come and go, events will continue to connect businesses with their audience in 2024. No longer a pandemic necessity, the hybrid event approach has become the new norm, offering more opportunities for brands to enhance reach and engagement. Hybrid events strike the ideal balance. LinkedIn says, “Hybrid events offer the best of…
2024 is here, and with it comes a fresh start. As we leave 2023 behind, we’re taking time to reflect on the lessons learned and the data gathered, as these will be our foundation as we move forward into the new year. One of our takeaways from 2023 is also an often-overlooked marketing rule: You…
Building customer trust is the foundation for successful product sales and marketing. But instilling that confidence can be challenging for some products more than others. Customers often need to see and touch a product and understand its applications, features, and benefits before they’re sold. That’s where product samples shine: A scaled-down version of your actual…
