Passionate sports fans define Northeast Ohio. But even the most dedicated fans among us might need to be more familiar with the Greater Cleveland Sports Commission (GCSC). This non-profit flies under the radar, working tirelessly behind the scenes to help bring major sporting events and competitions to the region. Event experiences that leave a lasting…
Love is in the air with Valentine’s Day right around the corner. The time is right to self-check in, focusing on your customer relationships and how you might improve. Customer loyalty is more precious than ever in the age of online shopping and instant gratification. But more than simply having a decent product or service…
While marketing trends come and go, events will continue to connect businesses with their audience in 2024. No longer a pandemic necessity, the hybrid event approach has become the new norm, offering more opportunities for brands to enhance reach and engagement. Hybrid events strike the ideal balance. LinkedIn says, “Hybrid events offer the best of…
2024 is here, and with it comes a fresh start. As we leave 2023 behind, we’re taking time to reflect on the lessons learned and the data gathered, as these will be our foundation as we move forward into the new year. One of our takeaways from 2023 is also an often-overlooked marketing rule: You…
Building customer trust is the foundation for successful product sales and marketing. But instilling that confidence can be challenging for some products more than others. Customers often need to see and touch a product and understand its applications, features, and benefits before they’re sold. That’s where product samples shine: A scaled-down version of your actual…
If you’ve ever been stumped by a question during a meeting or put on the spot to give a presentation to a group, you know that the ability to think clearly and communicate effectively under pressure is an invaluable asset. This insightful article from Fast Company delves into strategies for enhancing your cognitive agility, mastering…
The traditional employee performance review: It’s an annual exercise dreaded by most employees and managers alike. Beyond the apparent lack of appeal, are reviews worth the time invested? Are they beneficial for the company? Or the employee? I’ve been reviewing our annual performance review process—the questions, the scorecard grading scale—and I’m wondering: What are we…
If it’s your job to promote your products or services, be sure that press releases are part of your marketing strategy. Using a press release is a powerful and efficient way to get the word out about products and services, generate leads, and increase brand visibility. According to statistics from Cision, press releases are effective…
We’ve reached that bittersweet time of year when the sun sets a little earlier and the air begins to cool. It’s also time for our summer intern to head back to campus, leaving the Shamrock offices much quieter and with less youthful swagger. While we’re sad to see her go, we’re happy to have worked…
In today’s competitive job market, it’s not enough to get good grades or graduate from a prestigious college or university. Employers want well-rounded candidates: those with academic knowledge, technical competency, grit, and hustle. Why intern? Beyond building your resume, an internship is an excellent opportunity to get real-world experience, helping you sharpen your skills and…