What channel are you watching?

If you’re not paying attention to the influence of millennials, it’s time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 million—and will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…

Print vs. electronic: The argument reinforces the value of integrated marketing

The debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand and retain information, studies consistently show that it’s print. Yet on the other side of the aisle, some e-marketers argue that print is dead. The truth is, in this digital age,…

Build some muscle in your supply chain

It’s rare to find a company today that does it all. Outsourcing has become a business necessity—and as such, integrating supply chain management into everyday operations is vital to a strong bottom line. In a mature industry like ours, products have become commoditized. And I see that as a good thing: Serving our customers means providing…