Tips For Successful Event Marketing

A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track: Why/Who? Consider these questions first: Why and to whom are you marketing…

Using Social Media to Increase Engagement in Higher Education

Know your audience: It’s the key to every successful marketing effort.  In the higher education  market, when a campaign is aimed at students, there is one essential link that connects with them above all others: Their cell phones. A recent study from Baylor University found that female college students spend an average of 10 hours…

Six steps to content marketing

If you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…