10 Tips for Building Brand Loyalty

Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits: According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…

Six steps to content marketing

If you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…

Retirement Reflection – Bob takes a look back at his accomplished career, including his 32 years at Shamrock.

Where do you see yourself in 20 years? For most of us, our career paths are unpredictable. And I mean that in a positive way. Looking back, I realize that my journey took a number of twists and turns that enabled me to learn and grow; and to build a successful company with a unique…