Email Marketing Tips for 2019

Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand: Email has a median ROI of 122%—that’s more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…

Tips to Keep Your Marketing Program On Track

In this era of podcasts, YouTube channels and online news sources, it’s easier than ever to continuously build upon your base of knowledge and experience. In addition to learning new stuff, it’s wise to look at our everyday actions to make sure we’re aligned to reach our goals. This is particularly true of marketing: While…

B2B Marketing 2018: 4 Hot Trends

Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach.   …

Boost Your Open Rates: Three Email Marketing Tips

Like a great TV commercial that I actually enjoy viewing over and over again, I’m always impressed by a creative email subject line—one that grabs my attention and makes me click and open. In the marketing business, that’s pure gold: The ability to connect with your audience and prompt the desired response. Email is a…

Make mobile part of your holiday retail marketing strategy

Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart. If mobile isn’t part of your marketing strategy, it should…