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What Does Your Product Packaging Say About Your Brand?

If you choose a bottle of wine or a bag of trail mix simply because you like the label, you’re not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience.…

Food packaging trends for 2018

Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…

Top Product Packaging Trends for 2017

Do you grab a bottle of wine off the shelf because you like the label? Or does a sleek graphic prompt you to try a new brand of shampoo? If so, you’re not alone. One-third of consumer product choices are based on packaging, according to research by The Paper Worker.  There is tremendous power in…

Tips for successful product packaging

Have you ever purchased a product because you liked the packaging? I’ve grabbed a bottle of wine just because I liked the label. Same is true with cookies. But I’m not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power in packaging design:…