Pinterest

Successful Marketing on Pinterest: Lessons from 5 Leading Brands

With more than 291 million active monthly users, Pinterest has become the go-to resource for everything from recipes, to makeup tutorials, to vacation destinations. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 96% of pinners said they use Pinterest to research purchases—and…

Tips for Marketing to Millennials in 2018

Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…

Hue Knew? Choose the Right Color for Brand Success

What’s your favorite color? I have two-Red and Orange. I’ve always gravitated toward red and orange because it’s vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory: Studies show that color can persuade and…

We’re Committed to Something Bigger—and Better.

A few months ago I blogged about Shamrock’s new Commit to Big program—our corporate navigator of sorts, through which our team has committed to working toward “Big Ideas, Big Achievements and Big Results.” The first step in the program was our executive team’s charge to formulate and post its commitments on our wall. We’ve done…