Choose your words wisely for stronger brand connections.

Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked with making memorable brand connections. So, how do we improve our chances of creating content that sticks? In part, it requires using the right words. Click here to access a…

Words Are Powerful. Choose Them Carefully.

Last week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson: The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectives—the list goes on. In her video Robbins shares…

Honoring Powerful Women.

In 2012, Shamrock celebrated women throughout the entire month of May. Digging through our archives, we found this oldie but goodie: A blog by Bob Troop about the influence of powerful women. So, before this month comes to a close we’d like to share this post from May 2012…its message still resonates with us today.…