refreshing your print marketing materials

Print Marketing Trends 2023

To be successful in brand marketing, you’ve got to keep your finger on the pulse of trending media channels and consumer behaviors. At the same time, you can’t overlook the essentials. Print is a long-time marketing tool that has not only endured. It’s currently enjoying a bump in user appeal. If you’re not incorporating print…

Direct Mail Marketing Tips for 2023

Does Direct Mail Still Work?

Direct mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, it’s no surprise that, according to The Mail Shark, direct mail spend—at $38.5 billion—accounts for the largest portion of US local advertising spend. Here are a few supporting statistics that…

Label Printing Trends for 2022

Label Printing Trends 2022

Your product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…

Direct Mail Marketing Tips for 2023

4 Direct Mail Marketing Tips for 2022

The latest data shows that American adults spend an average of 482 minutes—or about 8 hours—using digital media each day (Statista). That’s a lot of screen time. So, it’s no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…