Today, we live in a hyper-digital age where screens dominate our lives. So, while you might be tempted to think that print marketing is a relic of the past, nothing could be further from the truth. Print marketing continues to be a powerful and relevant tool for businesses looking to connect with their audience in a meaningful…
For businesses navigating today’s increasingly digital space, we often focus on online marketing channels like social media and email campaigns to reach our audience. It’s easy to do. Because we know balanced marketing programs are most effective, it’s essential to look beyond digital-only branding to incorporate offline touches for broader reach and greater impact: That’s…
If you think that business stationery is a relic of the past, think again. Even in today’s digital era, the impact of tangible business connections on brand perception and relationship building is substantial. Because we live in a time when digital communication dominates, the significance of physical business stationery can be overlooked. But it’s relevant…
To be successful in brand marketing, you’ve got to keep your finger on the pulse of trending media channels and consumer behaviors. At the same time, you can’t overlook the essentials. Print is a long-time marketing tool that has not only endured. It’s currently enjoying a bump in user appeal. If you’re not incorporating print…
Direct mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, it’s no surprise that, according to The Mail Shark, direct mail spend—at $38.5 billion—accounts for the largest portion of US local advertising spend. Here are a few supporting statistics that…
If it’s your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
In today’s era of remote work, growing e-commerce, and the lure of social media, the uptick in screen time has created digital overload. It’s no surprise that for the sake of our physical and mental health, experts recommend taking daily breaks from our digital devices to connect with the people and the world around us.…
If you’re working to grow your brand in today’s constantly evolving digital age, don’t overlook the power of print. Print and online marketing are becoming uniquely inseparable tools that can help you reach, engage, and influence your prospects and consumers throughout their purchase journey. Print is effective in 2022. There’s no denying the influence and…
Your product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
The latest data shows that American adults spend an average of 482 minutes—or about 8 hours—using digital media each day (Statista). That’s a lot of screen time. So, it’s no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
