coca-cola

What Does Your Product Packaging Say About Your Brand?

If you choose a bottle of wine or a bag of trail mix simply because you like the label, you’re not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience.…

Will your brand survive the next social media blackout?

A few weeks ago, Facebook and Instagram experienced outages, leaving users frustrated—and brands in the dark. Unable to post content and connect with their customers, many businesses lost revenue. So, what’s the lesson? The social media blackout is a great example of why integrated, multi-channel marketing is so important for brand success. Placing all your…