10 Tips for Building Brand Loyalty

Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits: According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…

Kicking it, Cleveland-style

It’s great to be a Cleveland sports fan. Our Cavs made history this week as NBA Champions and the Indians are leading the AL Central. For those of us who have grown up here, this is the moment we’ve dreamed of. And it’s just as sweet as we’ve always imagined it would be. Cleveland is…

Creatures of habit. Back to school, back to routine: Now is a great time to take stock of daily habits—and make changes.

We all have our routines and habits—both good and bad. For most of our kids, the summer routine of late nights and lazy mornings is about to come to an abrupt end with school back in session. While we’re helping them make that transition, it’s the perfect opportunity for us to take a look at…