10 Tips for Building Brand Loyalty

Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits: According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…

Make Culture Happen. blog part 2 of 2

Picking up where we left off last week… At Shamrock, our unique corporate culture is borne from the intentional work that we do—and most importantly, the way in which we do that work. Our charge is to help individuals and companies perform at their highest levels. Here’s how we make that happen for each of…

Create an Engaging Corporate Culture

Many of us spend the greater part of our waking hours at work. In fact, the average person will spend 90,000 hours at work over his/her lifetime. That’s a lot of time invested—so we ought to find ways to make the very most of it. At Shamrock, we’ve always worked to create an engaging, creative…

A Culture of Creating Raving Fans

“Your customers are only satisfied because their expectations are so low and because no one else is doing better… Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”  That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. Customer feedback is gold.…

Kicking it, Cleveland-style

It’s great to be a Cleveland sports fan. Our Cavs made history this week as NBA Champions and the Indians are leading the AL Central. For those of us who have grown up here, this is the moment we’ve dreamed of. And it’s just as sweet as we’ve always imagined it would be. Cleveland is…

Creatures of habit. Back to school, back to routine: Now is a great time to take stock of daily habits—and make changes.

We all have our routines and habits—both good and bad. For most of our kids, the summer routine of late nights and lazy mornings is about to come to an abrupt end with school back in session. While we’re helping them make that transition, it’s the perfect opportunity for us to take a look at…

Retirement Reflection – Bob takes a look back at his accomplished career, including his 32 years at Shamrock.

Where do you see yourself in 20 years? For most of us, our career paths are unpredictable. And I mean that in a positive way. Looking back, I realize that my journey took a number of twists and turns that enabled me to learn and grow; and to build a successful company with a unique…