Warren Buffet

Grow Your Business by Marketing to Existing Customers

Do your marketing efforts focus on new customers—or on those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According…

Setting Goals for Business Success in 2019

I’m a big believer in the power of planning. It’s that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. An article in Inc. magazine by Aha! CEO Brian de Haaff…

7 Tips for Productive Client Sales Meetings

According to a recent report by Industry Week, Americans attend more than 25 million meetings each day—and we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission sales…

The Value of Your Time

As the adage goes, Time Is Money. So then, ask yourself: Am I spending it wisely? I’ve found that, in some instances, it’s worth the effort to invest your time… Sometimes I drive to Costco to buy steaks. While it’s further away from home than the supermarket, the quality and price is much better, so…

Tips for Marketing to Millennials in 2018

Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…

What You Need To Know About Marketing to Baby Boomers in 2018

The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while today’s seniors may be more vital, there is still a misconception that boomers…

5 Tips for Selecting Executive Gifts Your Customers Actually Want

It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…

6 Reasons to Put Marketing Asset Management on Your Radar

We live in the instant-gratification age. Whether we’re tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…

Grow With Who You Know: Marketing to Existing Customers

Do your marketing efforts focus on new customers—or on those who are already loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you…