Use Eco-friendly Promos to Build Your Brand

We live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumers—particularly Millennials—are gravitating towards brands that demonstrate good will: 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…

10 tips for increasing customer engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Here’s proof: 86% of buyers will pay more for a better customer experience…

Will your brand survive the next social media blackout?

A few weeks ago, Facebook and Instagram experienced outages, leaving users frustrated—and brands in the dark. Unable to post content and connect with their customers, many businesses lost revenue. So, what’s the lesson? The social media blackout is a great example of why integrated, multi-channel marketing is so important for brand success. Placing all your…

7 Steps to Getting Brand Trust Right

At Shamrock, we’re all about sharing the wealth—so we’re reposting this article from Content Marketing Institute that offers valuable tips about how to build trust in your brand. Here’s the article in its entirety: There’s a crisis in consumer trust. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that…

Use AI to Improve Marketing Outcomes.

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…

Craft better CTAs. Get better conversions.

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…

Choose your words wisely for stronger brand connections.

Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked with making memorable brand connections. So, how do we improve our chances of creating content that sticks? In part, it requires using the right words. Click here to access a…