10 Tips for Building Brand Loyalty

Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits: According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…

Use Eco-friendly Promos to Build Your Brand

We live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumers—particularly Millennials—are gravitating towards brands that demonstrate good will: 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…

10 tips for increasing customer engagement

It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Here’s proof: 86% of buyers will pay more for a better customer experience…

Make Culture Happen. blog part 2 of 2

Picking up where we left off last week… At Shamrock, our unique corporate culture is borne from the intentional work that we do—and most importantly, the way in which we do that work. Our charge is to help individuals and companies perform at their highest levels. Here’s how we make that happen for each of…

7 Steps to Getting Brand Trust Right

At Shamrock, we’re all about sharing the wealth—so we’re reposting this article from Content Marketing Institute that offers valuable tips about how to build trust in your brand. Here’s the article in its entirety: There’s a crisis in consumer trust. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that…

Use AI to Improve Marketing Outcomes.

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…

Craft better CTAs. Get better conversions.

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…