thinking-blog

Challenge Yourself with a Self-Assessment

There is tremendous power in self-reflection. I’ve found that implementing the practice as part of an annual performance review can be incredibly insightful and productive. Our assessment challenges individuals to not only take stock of their personal performance and best practices, but also to look at their performance through the lens of their customers and…

Setting Goals for Business Success in 2019

I’m a big believer in the power of planning. It’s that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. An article in Inc. magazine by Aha! CEO Brian de Haaff…

Let’s Get Personal: 13 Places To Research Your Potential Customer.

There’s no such thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When you’re looking at research from the sales perspective, it becomes a uniquely personal search. A…

5 Sales Presentation Tips You Need To Know

Whether your business is selling widgets or creative ideas, you must make sales to drive revenue. And if you’re selling, then you’re also pitching to potential customers. I’ve been in sales for more than 20 years and have learned a few things along the way that are worth sharing: The most important part of your…

Setting Goals for Business Success in 2018

I’m a big believer in the power of planning. It’s that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. A recent article in Inc. magazine by Aha! CEO Brian de…

All-In Athletes: 5 Pillars for Everyday Success

I was channel surfing last night and landed on ESPN’s 30 for 30 segment about basketball coach John Calipari. While I’m not a Kentucky fan, I do respect coaches who connect with their players and help them realize their potential. Calipari is a master motivator with an incredible command of the game. That was my…

Tips for successful product packaging

Have you ever purchased a product because you liked the packaging? I’ve grabbed a bottle of wine just because I liked the label. Same is true with cookies. But I’m not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power in packaging design:…

Make mobile part of your holiday retail marketing strategy

Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart. If mobile isn’t part of your marketing strategy, it should…

Six steps to content marketing

If you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…