The Benefits of Routine

If you have kids then you already know: Back-to-school season is upon us. As my family has been busy shopping, organizing, and preparing to get back on a regular everyday schedule, it’s got me thinking about routine and its many benefits. Many of us have a morning routine that we follow. Whether that includes journaling,…

Close The Deal: 5 Ways to Make Your Next Sales Meeting More Productive

Last week my blog focused on tips for running a productive business meeting. As I was writing, my mind naturally transitioned from internal meetings to sales calls: At its core, Shamrock is a sales organization. And because I spent years as a straight-commission sales rep, I have some experience regarding what works to set the…

Stop Wasting Time: 4 Tips for Running an Effective Meeting

Workplace studies show that most of us aren’t fully engaged during work meetings. On average, 91% of us daydream during meetings and a surprising 39% admit to falling asleep. Maybe that’s because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and with half of every meeting…

Tips for successful product packaging

Have you ever purchased a product because you liked the packaging? I’ve grabbed a bottle of wine just because I liked the label. Same is true with cookies. But I’m not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power in packaging design:…

Make mobile part of your holiday retail marketing strategy

Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart. If mobile isn’t part of your marketing strategy, it should…

Six steps to content marketing

If you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…

Game On. With college bowl season upon us, consider how to build your corporate dream team.

To be successful, every team needs to develop solid fundamentals, follow a smart playbook, employ a talented coaching staff—an all-star recruiting classes doesn’t hurt—and the free agent market is always a good source for adding talent… I could write an entire post using cheesy game-day references that link business and sport. But I won’t. The…

Creatures of habit. Back to school, back to routine: Now is a great time to take stock of daily habits—and make changes.

We all have our routines and habits—both good and bad. For most of our kids, the summer routine of late nights and lazy mornings is about to come to an abrupt end with school back in session. While we’re helping them make that transition, it’s the perfect opportunity for us to take a look at…

Retirement Reflection – Bob takes a look back at his accomplished career, including his 32 years at Shamrock.

Where do you see yourself in 20 years? For most of us, our career paths are unpredictable. And I mean that in a positive way. Looking back, I realize that my journey took a number of twists and turns that enabled me to learn and grow; and to build a successful company with a unique…