All-In Athletes: 5 Pillars for Everyday Success

I was channel surfing last night and landed on ESPN’s 30 for 30 segment about basketball coach John Calipari. While I’m not a Kentucky fan, I do respect coaches who connect with their players and help them realize their potential. Calipari is a master motivator with an incredible command of the game. That was my…

Now Hear This: 5 Steps to Better Listening

In today’s noisy, busy digital world, the workplace has grown increasingly loud. In response, we’ve desensitized ourselves to everyday distractions by tuning out and zoning in. And in doing so, we’ve changed the way in which we communicate, often losing sight of the value of simply listening. Listening remains one of the most important elements…

LLS Cleveland Campaign Earns $584,000

What an amazing fundraising effort: 8 candidates. 10 weeks. $584,000 earned for LLS. This past weekend at the Renaissance Cleveland Hotel, The Leukemia & Lymphoma Society (LLS) 2017 Man and Woman of the Year campaign wrapped up at the annual Gala event. Supported by my incredible team, we raised $81,477 for LLS, and in doing…

Use Marketing Asset Management To Drive Association Membership

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…

The Power of TED Talks

The steady decline in print newspaper circulation and the increase in digital media ad sales, confirm that more of us are turning to TV, online, and social media channels for everyday news and information. I know I do. And because of the speed of digital delivery, I often find myself shoveling in data and information…

Kicking it, Cleveland-style

It’s great to be a Cleveland sports fan. Our Cavs made history this week as NBA Champions and the Indians are leading the AL Central. For those of us who have grown up here, this is the moment we’ve dreamed of. And it’s just as sweet as we’ve always imagined it would be. Cleveland is…

Good Reads. Tim’s picks for industry magazines & websites (and technology that makes them more accessible)

Paper or electronic. Tablet or desktop: our generation is all about options. We’re fortunate to have a host of format choices that make information and content accessible—and convenient. I tend to bounce back and forth between different mediums; and I’m always looking for new tools/channels that make it even easier to gather and share that…