thinking-blog

Challenge Yourself with a Self-Assessment

There is tremendous power in self-reflection. I’ve found that implementing the practice as part of an annual performance review can be incredibly insightful and productive. Our assessment challenges individuals to not only take stock of their personal performance and best practices, but also to look at their performance through the lens of their customers and…

Online-Marketing-Blog

Nonprofit Marketing Tips

While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…

Pinterest

Successful Marketing on Pinterest: Lessons from 5 Leading Brands

With more than 291 million active monthly users, Pinterest has become the go-to resource for everything from recipes, to makeup tutorials, to vacation destinations. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 96% of pinners said they use Pinterest to research purchases—and…

Alexa-blog

Artificial Intelligence: Understanding the Basics

You don’t have to be a techie to recognize the growing influence of AI technology—or to get excited about the yet-to-be-discovered ways it will further revolutionize the way we live and work. AI is already mainstream; it’s integrated in our everyday lives (think Siri and Alexa) and has become a remarkable source of growth for…

declutter-Blog

Declutter your business using Marie Kondo’s organization system

If you’ve ever cleaned out your closet and felt the satisfaction that comes with purging and reorganizing, then you understand why organizing guru Marie Kondo’s system has become so wildly popular. She helps people eliminate the unnecessary to create a more streamlined, stress-free, and productive living environment. According to Feng shui philosophy, decluttering can increase…

Change your daily habits: The ultimate deep cleanse for your business

We’re already past the mid-point in January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get there—how do you make those self-promises (or goals) stick? I contend that this year, I’m “making healthy a habit.” And that goes beyond…

Email Marketing Tips for 2019

Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand: Email has a median ROI of 122%—that’s more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…

Marketing Tips for Nonprofits

Nonprofit marketing requires a delicate balance. Often strapped with doing a lot more with a lot less, you still have to find a way to stand out among the other nonprofits vying for donors’ attention—and dollars. As a nonprofit, your advantage is your story. By harnessing the power of that story and communicating with your…

WHO’S WORKING? Tips for Staying Motivated During the Summer

The July 4th holiday is over and we’ve got a few workdays left before the weekend: So, who’s motivated to finish out the week strong? This throwback post by Bob Troop from August 2012 offers some advice for those of us who need some help staying focused during these carefree summer days… How can employees…