Online store, printing, promotional products, packaging & kitting
Category: CREATIVE / PRINT / PROMO / PACKAGING
Benesch is an AmLaw 200 business law firm headquartered in Cleveland with offices in Chicago, Columbus, Hackensack, San Francisco, Shanghai and Wilmington. The firm is known for its highly sophisticated legal services on a national and international scale.
When Benesch needed premium giveaways and incentives for a conference in Miami Beach, they turned to Shamrock. We elevated the giveaway experience by launching a Patagonia® apparel fitting. Sourcing and branding a line of men’s and women’s apparel items, we created a specialty gift experience that allowed guests to “shop” a curated sampling of Benesch-branded Patagonia styles—with their feet in the sand. Based on that success, we’ve also managed fitting experiences at various events featuring sunglasses, as well as premium watches, including Apple and Movado brands.
Next, as Benesch worked to manage the firm’s growth with new offices opening across the US and geographically dispersed associates, they turned to Shamrock to help streamline marketing functions. We created a turnkey online store that houses all Benesch collateral, including digital ads and business stationery, as well as branded promotional items and apparel. Now it’s easy for them to order what they need with quick-ship delivery when and where they need it. By eliminating obsolete inventory—no overflowing storage closet—the e-store solution saves Benesch money and headaches, too.
Utilizing that same e-store platform, we help the firm create and manage onboarding programs, corporate culture initiatives, awards and incentive campaigns, complete with personalized microsites—and all with point-and-click efficiency. As part of the total campaign kitting solution, we also source promotional and apparel items, and design and produce custom packaging: Instead of merely receiving items in a box, we create a unique Benesch unboxing experience that engages recipients—delivered right to their doors. It’s a full-service solution that maximizes their e-store technology investment and saves the firm time and money while maintaining Benesch brand integrity and consistency across the board.
During the pandemic with their team working remotely across the country, Benesch turned to Shamrock to create an employee appreciation kit experience that would show employees that they care about them, foster team camaraderie and align with their corporate culture. Playing off their internal “Being Benesch” program, we created the “B Celebrated” employee appreciation campaign: eight unique themed gift experiences like B Social (social entertaining), B Renowned (home chef), and B Well (health & fitness). We used Benesch’s corporate e-store to efficiently manage the campaign. Employees simply logged on and selected their gift set. Shamrock sourced the branded products, produced custom packaging and managed fulfillment and home delivery to employees nationwide.