Creative, Confident Healthcare Branding
Client: ENCORE CLINICAL SERVICES
Category: CREATIVE / PRINT / WEBSITE
Encore Clinical Services is a leader in expert wound care specializing in treating aging populations in the long-term care market. Their holistic approach includes wound care, acute and chronic illness management, coordination of care, medication management, durable medical equipment and preventive health treatments for patients in nursing homes and other long-term settings.
Shamrock partnered with Encore (originally Lake Effect Health) to roll out the updated branding in various documents, forms and other collateral items, as well as develop a PowerPoint presentation promoting the value and benefits of their wound care expertise in the extended care market. These initial projects led to a several more digital decks focused on wound care education and an overview of the practice. Other items Shamrock developed for Encore included specialty feature sheets, bio cards for employees, building signage both indoor and roadside and complete website development.
The new brand messaging and tone reinforce Encore Clinical Services’ command and expertise in long-term care. The result is a more robust, cohesive brand presence that reflects Encore’s market leadership, with new digital and print marketing assets that translate.