Home Team Proud
Client: GREATER CLEVELAND SPORTS COMMISSION
Category: PRINT / PROMO / PACKAGING
The Greater Cleveland Sports Commission (GCSC) attracts and manages sporting and competitive events at the youth, collegiate, USA-sanctioned and professional levels. As a non-profit, GCSC improves Northeast Ohio’s economy and enriches the community through sport and a passion for fostering competition.
Recently, their premier annual fundraiser, the Greater Cleveland Sports Awards, was converted from a live event to a televised special due to the pandemic. To enhance the Sports Awards guest experience, the Sports Commission turned to Shamrock to create a VIP gift package. Working with GCSC’s designers to bring their vision to life, we engineered and printed a custom gift box with full-wrap graphics that recognized event partners.
The gift box was thoughtfully designed to enhance the at-home event viewing experience—and to showcase partners’ brands and products in a dynamic way. The custom gift box featured partners’ products, including Tito’s and Miller Lite beverages, a GV Art + Design t-shirt and custom-branded premium snacks for guests to enjoy during the virtual event.
Shamrock also printed craft cocktail recipe cards and assembled these with other event collateral—all of which showcased GCSC’s new branding. The handsome gift boxes included a custom insert for a stunning gift presentation that elevated the unboxing experience. Shamrock handled all the kitting, hand-assembling 120 gift boxes that were personally delivered to GCSC guests. Event partners were thrilled with the luxe presentation—and social media channels buzzed with Cleveland hometown-sports pride.
Over a 4-year span, the City of Cleveland hosted major-league events including the 2019 MLB All-Star Game, 2021 NFL Draft, and 2022 NBA All-Star Game. GCSC generates the funds needed to help manage these high-stakes events through its Velocity campaign.
When GCSC needed to thank corporate donors for their generous campaign support, they turned to Shamrock. We created a custom gift box experience to celebrate Cleveland’s big wins and honor Velocity campaign stakeholders. The themed gift box launch aligned with the 2022 NBA All-Star Game tipoff: We managed every touchpoint, including, printing labels, assembling boxes with the labels, custom kitting of All-Star branded gifts and mailing to 75 VIP Velocity donors.
A reflection of Cleveland pride, the custom gift boxes included an NBA All-Star beanie, duffel, insulated drinkware and mini basketball. By managing the project end-to-end, we provided GCSC with the efficient project management they required, on time, on budget, and with a little extra hometown homage.