REVIVING A LEGENDARY MUSIC BRAND
Since 1922, Grover/Trophy Musical Products has earned its reputation as the world’s finest in tuning products and a leading distributor of musical toys and accessories. Grover is a brand most trusted by musicians—from Rock & Roll Hall of Fame inductees and world-renowned musicians to garage bands—and by iconic guitar brands like Gibson® and Martin®. Grover machine heads create clear, perfectly tuned sound, for music that has moved generations.
Grover/Trophy Musical Products is actually a family of brands that includes Grover Musical Products, Trophy Music Co., The Clevelander Drum Co and 1st Note. Their disjointed branding needed a refresh and fine tuning. Grover turned to Shamrock to help revive and reposition the brand, leading with their musical accessories. The redesigned and updated website brought to life the unique story behind the brands and each’s rich history. The new website also showcased all branded products and included ecommerce capabilities for a more complete and brand-consistent customer experience.