REFRESHING A CLASSIC LOCAL DELI
Client: LEHMAN’S DELI
Category: CREATIVE / PRINT / PROMO
Lehman’s Deli is a Westside Cleveland mainstay: Customers have been frequenting this gourmet neighborhood deli since 1983. With more than 100 sandwiches on the menu—all made with fresh, house-made, wholesome ingredients from time-tested family recipes—Lehman’s has become an icon in this Midwest foodie town.
After 35 years, Lehman’s decided it was time for a refresh. They turned to Shamrock to give them a brand update, but without losing their well-earned, longstanding appeal. They also wanted to introduce new ways to drive sales in-store by featuring specialty items. Shamrock’s creative team updated Lehman’s logo to incorporate the deli and all-new bakery. The updated graphic treatment was carried through in new designs for printed menus, window clings, carryout containers, labels, digital menu boards (that promote daily specials and select menu items) and more. Custom-branded employee apparel completed the brand refresh. In one seamless brushstroke, the new branding created an updated-yet-familiar appeal, while new modern signage elevates the customer experience and drives sales.