TASTY PRODUCT PACKAGING + SIGNAGE
Client: MAMA JO HOMESTYLE PIES
Category: CREATIVE / PRINT / PACKAGING
Family-owned and operated for more than 20 years, Mama Jo Homestyle Pies is the real deal, baking homemade pies using recipes passed down through generations, just like grandma used to bake. Based on their storied quality and taste, the bakery had amassed a dedicated following, but struggled to take that next step to promote their brand on a larger scale.
Shamrock helped Mama Jo Pies update their brand, designing and implementing a retail branding effort that was consistent and cohesive. We started by updating out dated pie boxes, creating an updated custom pie wrap that fits their clamshell packaging.
The refreshed Mama Jo style was carried over in the design and production of various items including:
- Window clings
- Holiday gift guide
- Wedding planning brochure
- Corporate marketing campaign
- Holiday cookie guide
- Community fundraising brochure
- In-store order form
These items created a more cohesive, updated brand for Mama Jo Pies to drive product sales, particularly in its lucrative event-planning, gift-giving and holiday markets.