REBRANDING WITH PRECISION IN MIND
Client: MASTER GAGE & TOOL CO.
Category: CREATIVE / PRINT
Since 1986, Master Gage & Tool Co. has led the industry as an innovator in metrology services, specialty tooling and gages. The exclusive regional distributor for the world’s leading equipment brands, MG&T serves customers throughout the Southeastern U.S. Over the years, the brand had grown tired and outdated. They partnered with Shamrock to refresh and realign all brand messaging and marketing with a more progressive, forward-leaning edge.
Based on a discovery phase, we started by redeveloping brand messaging and then redesigning the logo. Moving forward, all marketing materials reflect the new MG&T brand. Shamrock redesigned, sourced and managed production for various items including product brochures and flyers; trade show display and literature; and rebranded forms and stationery. A new website was also designed as well as a series of virtual events promoting new products, new technology, education and metrology services. Shamrock also worked with MG&T to develop an online store site, helping the Company sell their services to customers outside of their local geographic area while building awareness and promoting their brand.