Industrial-grade marketing processes built for growth
Client: MAZZELLA COMPANIES
Category: PRINT / PROMO
Mazzella Companies is one of the largest independently-owned companies in the overhead lifting and rigging industries. As a manufacturer and distributor of a wide range of lifting products for industrial, commercial and specialty applications, they provide overhead cranes, overhead crane services, material handling, specialty machinery and warehousing solutions. Since 1954, Mazzella has grown alongside its customers, and today serves a wide range of industries including steel, construction, energy, vehicle and durable goods, ship building/repair and mining. The Company operates more than 30 divisional and brand locations throughout North America.
Mazzella has dramatically diversified over the years, through both organic growth and acquisitions. But with that change came challenges: They turned to Shamrock for a process solution to better manage the promotional marketing assets for their companies and divisions—each under different brand nameplates. Shamrock engineered a seamless, efficient marketing process that made it easy for Mazzella to manage that growth, without committing to inventory. Shamrock provides on-demand production and fulfillment of promotional and premium products and apparel for each Mazzella brand. They enjoy minimum quantity orders, but at contract pricing. We source the quality products that best reflect their brand, at a great price point, and with the nimble response and project turnaround that delivers exceptional ROI. Based on that success, Shamrock also provides posters, displays and signage—all with the same brand consistency that reflects the respected Mazzella name.