Rebranding a Cleveland law icon
Client: PEARNE & GORDON
Category: CREATIVE / PRINT
Pearne & Gordon is one of Cleveland’s largest intellectual property law firms. For more than a century, the firm has represented inventors, innovators and entrepreneurs around the globe, providing exceptional protection of their intellectual property rights.
A standout leader as innovative IP counsel, Pearne & Gordon’s branding had grown tired over the years. They turned to Shamrock for a complete brand refresh to better articulate the firm’s expertise in IP law.
Shamrock revamped Pearne & Gordon’s branding to reflect the creative mindset of the visionaries and entrepreneurs that the firm judiciously protects—leading with contemporary messaging, a graphics standards package and a new tagline: IP Counsel for Innovative Minds. After establishing the look, tone and voice of the sophisticated and highly specialized new brand, we redesigned the firm’s website, collateral system and display ads for seamless brand identity, creating a brand that aligns with the ideas and innovations that drive change.