WE’LL HAVE WHAT SHE’S HAVING
Client: QUAKER STEAK & LUBE
Category: PRINT / PROMO
With more than 50 restaurant locations and growing, Quaker Steak & Lube has built a cult following for its tasty chicken wings. The challenge for Quaker Steak and Lube, however, lies outside the kitchen: Managing and distributing marketing assets to franchise operators in a timely and cost-effective manner.
Enter Shamrock: We created an online marketing toolbox for The Lube that automates on- and off-line marketing assets—from table tents and social media posts, to seasonal menus. Designed with smart, built-in controls, corporate chooses which items are viewable by each user, ensuring that local promotions and events are managed with accuracy. Add in print-on-demand (POD) efficiency (no waste), automatic inventory control with usage and financial reports and the value of the toolbox is clear. More than 2,100 items are seamlessly created/distributed/posted/managed in its first two years alone.