Brand promotion that sticks
Client: SHURTAPE® TECHNOLOGIES
Since 1955, Shurtape® Technologies has been a leader in the manufacturing and marketing of adhesive tape and consumer home and office products, setting the industry benchmark for quality and performance. Shurtape serves a variety of markets, from painting and packaging, to HVAC and transportation, operating production facilities in eight countries around the globe.
In addition to the trusted Shurtape name, the Company manufactures a variety of other products under household brands such as Duck®, FrogTape®, Painter’s Mate®, and T-REX®. Shamrock helps Shurtape streamline marketing for these consumer-facing brands: We implemented and manage a company web store, which gives each brand under the Shurtape umbrella online access for ordering their branded apparel and promotional and premium products. We manage production and fulfillment, direct-shipping to each location. Shurtape enjoys contract pricing and receives monthly reports for each brand for easy, accurate marketing-spend accounting. We also source promotional items for special events like the annual Duck Tape Festival, job fairs, trade shows, and more, keeping Shurtape brands consistent in all markets.