Big Mac

Use Informational Marketing To Educate Your Audience.

I’m a dominant right-brain thinker, so I naturally gravitate toward creative marketing concepts. But the practical, left-brain side of me knows the value in using a marketing pitch that simply explains the product or service. This fact-driven approach is the essence of informational marketing—and it’s one that should be incorporated in your marketing strategy. A…

Stop What You’re Doing: Make Video Marketing A Priority

It’s third quarter 2019 and the engaging power of video is still dominating the social media stage. And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message: Social video generates 1,200% more…

Warren Buffet

Grow Your Business by Marketing to Existing Customers

Do your marketing efforts focus on new customers—or on those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According…

Online-Marketing-Blog

Nonprofit Marketing Tips

While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…

Pinterest

Successful Marketing on Pinterest: Lessons from 5 Leading Brands

With more than 291 million active monthly users, Pinterest has become the go-to resource for everything from recipes, to makeup tutorials, to vacation destinations. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 96% of pinners said they use Pinterest to research purchases—and…

New-Movers-Image

Tips for marketing to new movers

If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.5 million Americans moving annually—the majority in June, July and August—this consumer demographic offers immediate potential this summer. Eager to establish themselves in their new…