Build trust by humanizing your brand. Hereā€™s how.
Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with todayā€™s consumers. According to the 2018 Edelman Trust Barometer (the industry standard for measuring consumer trust) only 48% of Americans trust businesses. And that number is on the decline. So how do you build trust among leery…
