Well-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a product—factors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…
Given the rising cost of living, we’re all more discerning about the products and services we buy. For marketers, that means prioritizing brand transparency and authenticity to help build trust and loyalty among our existing customers while attracting new prospects. Digital marketing is an excellent tool for making those immediate and real brand connections. To…
Marketing trends and best practices change at a rapid pace. As marketers, it’s our job to keep up with what’s new, while balancing what’s hot with what works best for our brand. Keeping up in 2023 also means letting go—leaving behind the marketing trends that are on their way out. Those losing steam as well…
If it’s your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
Our job as marketers is to engage and educate our existing and potential customers about our products and services. Both contextual and behavioral targeting are useful tools for doing just that by ensuring that ads are placed in front of users who are most likely to make a purchase. But which is most effective? This…
We’ve all gotten used to providing our personal information when downloading content or making an in-app purchase. In today’s digital world, it’s what we do—but not all of us feel entirely confident sharing that personal info. According to Statista, most people in America are somewhat worried about their personal data being collected online: Only 17%…
Corporate incentive travel is back. With a rebounding travel industry, some relief in supply chain backups, and lifted travel restrictions, more companies today are offering reward trips for their leadership and top performers. After two years of canceled events and hybrid gatherings, incentive travel has made a comeback in 2022 and is trending upward in…
If you’re a marketing director or digital marketing manager, it’s your responsibility to develop and maintain a website that reflects your brand. It’s also your job to ensure that customers—and prospects looking for the products and services you offer—find your site when they’re searching online. Therein lies the power of search engine optimization or SEO.…
If you used a smart device today to search for a product or turn on your lights, you get it: Voice-enabled technology makes everyday life easier. Similarly, sound technology is being turned into a brand marketing opportunity that’s simplifying the way we connect with our customers and prospects. A sonic identity uses the power of…
Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a lot of brand information coming at us. If you need to educate your audience about your product or service, persuade them to buy, or influence their behavior, then you need to incorporate infographics in your brand…
