Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.

Text Marketing

Is Text Marketing Dead?

Far from it. Here’s what you need to know about SMS marketing. It’s no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…

Email Marketing

Yay or nay: Email Marketing in 2021

If managing your inbox seems like a tall task, take comfort in knowing you’re not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isn’t going away. HubSpot recently reported…

Graphic Design Trends

7 Graphic Design Trends for 2021

After a year that was anything but predictable, we’re all looking forward to a lot less chaos with a return to more normalcy and balance in the coming months. Not surprisingly, 2021’s graphic design trends reflect those sentiments, leading with clean, clear illustrations, the use of calm, muted colors, and classic serif fonts. Here’s what…

Favorite Podcasts

Our Favorite Podcasts, 2021 Edition

Looking for new ideas or insights? Here’s what we’re listening to right now… The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)—startling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If you’re a pod…

Influencer Marketing

Influencer marketing is on the rise. Here’s how to make it work for your brand.

One of the big shifts we’ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. They’re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…