Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.
Gone are the days of mass-market messaging. Today’s savvy consumers crave authenticity and relevance. Enter personalization and hyper-targeting, the essential marketing tools for building meaningful connections with your audience. What’s the Difference? Personalization tailors your message to individual preferences. Imagine receiving an email with your name and product recommendations based on your past purchases. That’s…
The “Best” AI Tools for Business (April 2024) Updated on March 25, 2024 By Alex McFarland Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Feeling overwhelmed by the ever-growing world of AI for business? You’re not alone. Artificial…
TikTok has been a phenomenal growth story among social media platforms. With its ever-shifting influence and user behaviors, staying ahead of TikTok trends can be crucial for both personal branding and professional engagement on the channel. This article from HubSpot identifies four key TikTok trends predicted to gain significant traction in 2024. It’s a great…
We’ve all been there. You pour your heart and soul into crafting compelling content, meticulously design a user-friendly website or email, and strategically target the right audience. But then… crickets. Visitors browse, engage, and ultimately drift away without acting. It’s a familiar frustration often rooted in a neglected marketing element: the Call to Action (CTA).…
While Gen Z continues to capture headlines, Generation Alpha, born in the early 2010s, is quietly growing into a powerhouse demographic. As the first generation born entirely in the 21st century, they are digital natives, hyper-connected, and possess unique values and buying habits that demand a fresh marketing approach. A Forbes report suggests that Gen…
Love is in the air with Valentine’s Day right around the corner. The time is right to self-check in, focusing on your customer relationships and how you might improve. Customer loyalty is more precious than ever in the age of online shopping and instant gratification. But more than simply having a decent product or service…
While marketing trends come and go, events will continue to connect businesses with their audience in 2024. No longer a pandemic necessity, the hybrid event approach has become the new norm, offering more opportunities for brands to enhance reach and engagement. Hybrid events strike the ideal balance. LinkedIn says, “Hybrid events offer the best of…
With the new year comes a fresh wave of marketing trends set to reshape how we connect with customers. In 2024, video content will continue to dominate, data-driven insights will become hyper-personalized experiences, and brand-consumer relationships will deepen with a greater emphasis on personalized experiences. This year, authenticity and transparency are the keys to unlocking…
2024 is here, and with it comes a fresh start. As we leave 2023 behind, we’re taking time to reflect on the lessons learned and the data gathered, as these will be our foundation as we move forward into the new year. One of our takeaways from 2023 is also an often-overlooked marketing rule: You…
If you’ve ever seen the WIC shelf tags at the grocery store and wondered what they are or what WIC is all about, we’ve got answers for you. The Special Supplemental Nutrition Program for Women, Infants, and Children, commonly known as WIC, is more than a supplemental program. It’s a guide to a healthier, happier…
