Last year when in-person events came to a screeching halt, some pivoted to an all-virtual format. Now, with more people vaccinated and companies returning to the office, there’s a shift in meeting and event planning encompassing the best of both worlds—the hybrid event. Hybrid events are on the rise in 2021. When the Global Business…
How happy are your customers? It’s a question we should all be asking ourselves. Depending on which study you read and what industry you’re in, acquiring a new customer can be five to 25 times more expensive than retaining an existing one. It’s wise to prioritize keeping the customers you already have happy. Sprout Social…
A positive corporate culture is essential to helping your business succeed. Creating a supportive workplace culture can help you boost employee engagement and job satisfaction and even improve your company’s bottom-line performance. Culture is also a significant factor in attracting and retaining talent—a big deal when you consider a new survey that found that 52%…
To grow your business, you need customers to buy your product or service. But building your customer pipeline is not as easy as it sounds. WSI explains the challenge like this, “Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think…
After a long year off, many internship programs are back in action this summer. If you’re a college or university student or recent grad getting started on your internship journey, here are a few essential tips to help you get the most out of your experience. 1. Meet your coworkers. Columbia University suggests, “Try to…
One of the most powerful marketing tools you can use to tell your brand story is a case study. It provides credibility by promoting your know-how and detailing results, and it creates the narrative for additional brand content. Ultimately, you want to use a case study to introduce customers and prospects to your product or…
We all know by now that today’s customers value their experience with your brand over the sheer quality of your product or service: Studies show that 86% of buyers are willing to pay more for a great customer experience (PWC). Your brand marketing is an integral part of creating that positive customer experience. A customer-driven…
If you’ve ever been at a loss for topic ideas for your blog or social media feed, keep reading. Sometimes, the struggle is real: It can be challenging to identify fresh, relevant themes for your brand’s content marketing—timely topics that resonate with your audience. But there is a way to set yourself and your brand…
Far from it. Here’s what you need to know about SMS marketing. It’s no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…
If managing your inbox seems like a tall task, take comfort in knowing you’re not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isn’t going away. HubSpot recently reported…
