Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.

What’s Hot in Product Packaging Design.

Well-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a product—factors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…

Align your data collection practices

Align your data collection practices to better protect consumer privacy

We’ve all gotten used to providing our personal information when downloading content or making an in-app purchase. In today’s digital world, it’s what we do—but not all of us feel entirely confident sharing that personal info. According to Statista, most people in America are somewhat worried about their personal data being collected online: Only 17%…

Tips for Incentive Travel In 2023

Corporate incentive travel is back. With a rebounding travel industry, some relief in supply chain backups, and lifted travel restrictions, more companies today are offering reward trips for their leadership and top performers. After two years of canceled events and hybrid gatherings, incentive travel has made a comeback in 2022 and is trending upward in…

The Business Case for SEO

The Business Case for SEO

If you’re a marketing director or digital marketing manager, it’s your responsibility to develop and maintain a website that reflects your brand. It’s also your job to ensure that customers—and prospects looking for the products and services you offer—find your site when they’re searching online. Therein lies the power of search engine optimization or SEO.…

Learn About Sonic Branding

Learn About Sonic Branding

If you used a smart device today to search for a product or turn on your lights, you get it: Voice-enabled technology makes everyday life easier. Similarly, sound technology is being turned into a brand marketing opportunity that’s simplifying the way we connect with our customers and prospects. A sonic identity uses the power of…