Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.

Direct Mail Marketing Tips for 2022

4 Direct Mail Marketing Tips for 2022

The latest data shows that American adults spend an average of 482 minutes—or about 8 hours—using digital media each day (Statista). That’s a lot of screen time. So, it’s no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…

Packaging Trends for 2022

Packaging Trends You Need to Know In 2022

Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…

Video Conference

Top Video Marketing Trends 2022

It’s no surprise that videos have become the most popular form of marketing content. Look around: on the bus or subway, in line at the supermarket, at a sporting event—people are tuned in to video now more than ever before. In 2022, video content will account for about 82% of overall internet traffic (Cisco), with…

Hybrid Event Tips

Hybrid Event Tips 2022

The past two years have turned the event industry upside down, pushing us to be more inventive in the way we structure and manage live events to engage attendees. From tradeshows to annual meetings, audience experiences in 2022 require a different approach. If you’re planning an event, your goal is to create a sense of…

Digital Marketing Trends 2022

Digital Marketing Trends 2022

From the rise of the Metaverse to Google dropping third-party cookies by 2023, digital change is happening on a massive scale. But that change can be good: There are many new and exciting digital media developments that will impact the way we communicate with our brand audiences in 2022. With 4.55 billion active accounts on…