If it’s your job to promote your products or services, be sure that press releases are part of your marketing strategy. Using a press release is a powerful and efficient way to get the word out about products and services, generate leads, and increase brand visibility. According to statistics from Cision, press releases are effective…
We’ve reached that bittersweet time of year when the sun sets a little earlier and the air begins to cool. It’s also time for our summer intern to head back to campus, leaving the Shamrock offices much quieter and with less youthful swagger. While we’re sad to see her go, we’re happy to have worked…
When was the last time you had to wonder when a package would arrive or if your flight was on time? Today, we expect timely status updates so that we can plan or react accordingly. Similarly, when you’re managing your marketing program, real-time updates aren’t just convenient. They’re essential to helping you run your business…
Despite the popularity of social channels, tried and true email marketing remains essential for successful branding. Because people can check their email at any time on multiple devices, connecting with your audience through their inbox is easier than ever. Beyond its convenience, email marketing is an effective tool for engaging your audience, nurturing customer relationships,…
In today’s competitive job market, it’s not enough to get good grades or graduate from a prestigious college or university. Employers want well-rounded candidates: those with academic knowledge, technical competency, grit, and hustle. Why intern? Beyond building your resume, an internship is an excellent opportunity to get real-world experience, helping you sharpen your skills and…
Video is among the most engaging and effective brand marketing tools. And when you consider that the average retention rate for videos is 54% and that videos are twice as likely to be shared than any other type of content (Wyzowl) it’s hard to deny the value of incorporating video in your B2B marketing program.…
If you think that business stationery is a relic of the past, think again. Even in today’s digital era, the impact of tangible business connections on brand perception and relationship building is substantial. Because we live in a time when digital communication dominates, the significance of physical business stationery can be overlooked. But it’s relevant…
If you’ve got a stocked pantry and food in your fridge, it’s not likely you know what it feels like to go to bed hungry. Or the worry that comes from not knowing where your family’s next meal will come from. For over 25 years, Hunger Network of Greater Cleveland has worked to eliminate those…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
To be successful in brand marketing, you’ve got to keep your finger on the pulse of trending media channels and consumer behaviors. At the same time, you can’t overlook the essentials. Print is a long-time marketing tool that has not only endured. It’s currently enjoying a bump in user appeal. If you’re not incorporating print…
