Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.

The Future of Work is Engaged: Boost Employee Morale and Productivity with Proven Strategies (Free Virtual Event)

Employee engagement is a critical factor in any organization’s success. Engaged employees are more productive, satisfied, and less likely to leave their jobs. A recent Gallup study found that highly engaged teams show a 21% greater profitability. If you’re looking for ways to improve employee engagement at your company, you won’t miss Shamrock’s free virtual…

Cracking the Millennial Code: A Guide to Modern Marketing Strategies

Millennials are the largest adult generation in the US. They are tech-savvy with immense buying power. They’re also digital natives, socially conscious and prioritize experiences over possessions. Reaching this demographic requires a multi-faceted strategy that speaks their language and resonates with their values. This post serves as your guide to unlocking the millennial market. We’ll…

Why Personalization and Hyper-targeting are the Future of Brand Marketing.

Gone are the days of mass-market messaging. Today’s savvy consumers crave authenticity and relevance. Enter personalization and hyper-targeting, the essential marketing tools for building meaningful connections with your audience. What’s the Difference? Personalization tailors your message to individual preferences. Imagine receiving an email with your name and product recommendations based on your past purchases. That’s…

The Best AI Tools for Business

The “Best” AI Tools for Business (April 2024) Updated on March 25, 2024 By Alex McFarland Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Feeling overwhelmed by the ever-growing world of AI for business? You’re not alone. Artificial…

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The Unsung Hero of Conversions: Craft CTAs That Get Results

We’ve all been there. You pour your heart and soul into crafting compelling content, meticulously design a user-friendly website or email, and strategically target the right audience. But then… crickets. Visitors browse, engage, and ultimately drift away without acting. It’s a familiar frustration often rooted in a neglected marketing element: the Call to Action (CTA).…