Influencer marketing is on the rise. Hereā€™s how to make it work for your brand.
One of the big shifts weā€™ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. Theyā€™re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…
