Did you know companies with strong corporate cultures have 21% higher profitability?
Corporate culture is the lifeblood of any organization. A healthy workplace culture where people are happy and feel safe and secure sets you apart from your competitors helps attract and retain great talent and drives productivity and innovation. But, with today’s competitive job market and digital technology changing how we operate, it’s more important than ever to nurture your corporate culture.
Having a good or bad company culture can have a significant impact on an employee’s productivity, happiness, and more: According to Zippia, 56% of employees rank good workplace culture as more important than salary, and 88% of job seekers say healthy company culture is vital for success.
Benefits of Prioritizing Corporate Culture.
There are a lot of upsides to creating a positive workplace culture. We know employees are drawn to and remain with companies with cultures that align with their values and that they’re passionate about. Investing in a solid corporate culture can help you attract better candidates and minimize turnover while reducing the time and costs of training new employees.
Additionally, employees who feel valued and supported are more likely to be motivated and engaged. A positive culture can make everyone’s job easier and more enjoyable. And when customers see that your employees are happy and engaged, they are more likely to have a positive experience with your company.
How to Create a Strong Corporate Culture In 2024.
Today’s engaging corporate culture doesn’t necessarily require an indoor putting green and a keg for after-work happy hours. Instead, based on its research, Great Place To Work reports that great corporate culture goes much deeper: “It involves open communication, mutual respect, shared goals, and a commitment to employee growth and development.”
Here are seven actionable ways you can help foster a great workplace culture in your organization:
Articulate your shared vision and values.
What does your company stand for? What are your company’s goals? Once you clearly understand your company’s vision and values, you can communicate them to your employees and create a culture that supports them. To frame and reinforce that workplace culture, be thoughtful in your approach and engage your team—having employees drive the process is a great way to get buy-in and encourage engagement.
Hire and promote people who fit your culture.
This sounds like a no-brainer, but it’s worth noting: When hiring new employees, beyond skills and applicable experience, look for people who share your company’s values and will match your culture well. This will help to create a more cohesive and productive workplace and build a stronger team-led working environment.
Prioritize your onboarding process.
A well-designed and executed onboarding experience can help to create a positive employee experience and show new employees that you are invested in their success. Use your company e-store to help simplify program administration by using the online platform to provide new hires access to essential documents, digital communications, company-branded merchandise, swag, and other perks during onboarding.
An engaging company e-store experience can help nurture your corporate culture by connecting with and delighting new hires while making your job easier. Streamline your onboarding process by assembling the essential documents, branded merchandise, and supplies for your new employees all in one place; connect with them efficiently, no matter where they’re located.
Encourage employee engagement and feedback.
We all want to feel seen and heard and that our ideas and feedback are valued. So, put programs in place that allow your employees to participate in decision-making and share their input. This will give them a voice and help them feel more valued and invested in the company.
Recognize and celebrate employee achievements.
When employees are recognized for achieving their goals and honored for their efforts and accomplishments, they feel appreciated and motivated to continue to do good work. At Shamrock, recognition has long been foundational to our corporate culture. A great example is our peer-to-peer programs, like Marvelous Mentions and 40 Ways To Create Awesomeness, that encourage our team members to nominate, recognize, and celebrate one another. And because these programs are closely aligned with our core values and beliefs, they organically promote a stronger company culture because we’re actively living out our mission.
Provide opportunities for professional development and advancement.
According to Forbes, a Pew Research Center report reveals that 63% of employees who quit their jobs cited a lack of advancement opportunities as their primary reason for leaving. Help your employees to grow and develop their skills by providing them with opportunities for professional development. This will help them to feel more engaged and motivated in their roles.
Create an enjoyable and inclusive work environment.
Make sure that your workplace is a fun and inclusive place where everyone feels welcome and respected. This will help to create a positive and supportive culture. At Shamrock, we have an employee-led Culture Club that meets monthly to identify and develop new opportunities to keep our team engaged and live our culture. From fun contests to charitable efforts to monthly wellness initiatives, we work hard at making our workplace the best it can be.
A final thought about corporate culture
Building a strong corporate culture is essential for any company that wants to be successful in the long term. While we certainly don’t claim to have all of the answers, we’re really proud of the programs we’ve put in place at Shamrock that have helped create a culture that empowers and motivates our team every day. If you’d like to learn more about it, reach out to start the conversation.
