Since 1995, Matthew has worked with companies of all sizes and in markets across the United States, helping them move away from ineffective, costly marketing to a system that clarifies their message and turns prospects into Raving Fans. He is a master at realigning marketing initiatives in a manner that engages the audience, inviting customers into conversations that are meaningful to them—and in doing so, making powerful brand connections. He is well versed in both B2C and B2B segments with particular expertise in digital marketing and enterprise communications. Matthew has legendary multi-tasking cred: Husband, dad to three teenaged daughters, community volunteer, Duke basketball enthusiast, Clemson football fan, P90X buff (pun intended).