With 28+ years in the business and a Master’s in Advertising Specialty Information, Tim is an invaluable resource, delivering creative and insightful direction for awards, corporate gifts, company stores, marketing campaigns, sweepstakes, events, and more. He educates clients about market trends within the promotional products, apparel and premium industry, helping them select the items, that build the programs, that resonate with their brands.
Over the past few weeks, pretty much everything has changed about the way we work in America. With social distancing and even lockdown in effect in cities nationwide due to the pandemic, many of us are tasked with working from home—some of us, for the first time ever. So, how do we get through it?…
When you’re tasked with making lasting brand impressions, adding the right promotional products to your marketing mix is a must. Trending promotional products and apparel pack major branding punch. 90% of people who receive a promotional product say they remember the branding when encountering it again (PPAI). And when you consider the shelf life of…
It’s the thought that counts. That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Because it’s important to factor in…
We live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumers—particularly Millennials—are gravitating towards brands that demonstrate good will. 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…
It’s the thought that counts. That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…
Know your audience. It’s the basic first-step when you’re approaching any marketing task—and making corporate apparel selections is no exception. Whether you’re buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who you’re targeting. Millennials have surpassed Gen Xers and Baby Boomers…
In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
With gift-giving season upon us, we’re passing along some great ideas from our customer’s playbook: The following DIY gift blog is from Vitamix. While Shamrock has been working with Vitamix for years, we’re also product devotees (we have a Vitamix in our breakroom), so you can bet we’ll be testing some of these creative recipes…
It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. The “Gold Watch” gift is rare…
We all want to feel valued and appreciated by our employers. Studies show that employees who are recognized for a job well done are more motivated and satisfied at work than those who don’t receive affirmation. The proof: Employers with an incentive program in place for at least 12 months see an average 44%…