Over the past two years, businesses in almost every industry and market nationwide experienced a workplace disruption unlike any other. Now, another wave of change is coming: Whether it’s returning to the office full time or adopting a hybrid work model, many companies are transitioning to a different mode of operation. Fast Company reports that…
When it comes to brand marketing, sustainability is on-trend now more than ever. From eco-friendly product packaging and responsibly sourced gifts to Earth-conscious apparel, know that your customers and prospects are watching closely when you put your brand out there. Today’s consumers hold the brands they support to high environmental-responsibility standards. Here are a few…
There’s something special about springtime in Northeast Ohio. With the longer days and warmer weather (hopefully) here to stay, people are just happy to be out and about. With many of us feeling safe to gather again this year, this season seems even more refreshing. So, if you’re looking to do something productive next week…
Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
After weathering more than a year of ups and downs, today’s consumers want the brands they support to be present—and real. As brand marketers, it’s our job to respond by articulating and sharing our values and creating authentic, personal relationships with our audience. One way to make those engaging connections with your audience is through…
Fashion trends come and go. But on-trend swag can help your brand live on and on. So, stocking your company eStore with the right mix of on-trend products and apparel items is not only a great way to make your team happy. It can help grow your brand reach, too. To be most effective, you…
It used to be that corporate gifts were merely a nice thought. Today, with some companies working remotely and events in hybrid formats, gift-giving has become a business necessity. It bridges the physical gap and makes tangible, feel-good connections between your company and its employees, clients, and members. Corporate gifting is a wise investment. Corporate…
You might think of August as the official end of summer. But it’s also National Golf Month, which gives us good reason to celebrate the sport enjoying a surge in popularity. Golf is making a major comeback. Golf Digest reports the National Golf Foundation counted 6.2 million new players in the U.S. in 2020 (both…
Sure, summer is just heating up, but it’s almost time to start planning for corporate holiday gifts and giveaways. Many gift, apparel, and corporate merchandise vendors are still managing supply chain issues in the wake of the pandemic, including low inventory and extended shipping times. To avoid getting caught empty-handed as the holiday season approaches,…
Summer’s here! As temperatures heat up, it’s time to slow down and enjoy the best the season has to offer at backyard barbecues, on road trips, at festivals, and more. If you’re looking for on-trend, summer-inspired promotional items and swag to rep your brand, we’ve got you covered. These hot—and brandable—summer essentials will be on…
