If you’re in charge of brand marketing, you know that it can be challenging to keep up with ever-changing digital media trends and best practices to improve organic reach. This is where promotional items and swag really shine. Because your company logo is the most recognizable brand identifier, it’s no surprise that the repeat impressions…
Americans buy nearly 1 billion bottles of water every week—an average of three bottles per week for every man, woman, and child in the United States. And after the water is gone, only 22% of those plastic water bottles are recycled. Most of them end up in landfills where the plastic can take centuries to…
Happy summer! After a long winter and a spring season with temps all over the board, it’s nice to see the sunshine and plan for the warmer days and fun times ahead. For many of your employees and customers, summertime means road trips, camping, hiking, golfing, picnics, lazy weekends, and more. So, just in time…
Over the past two years, businesses in almost every industry and market nationwide experienced a workplace disruption unlike any other. Now, another wave of change is coming: Whether it’s returning to the office full time or adopting a hybrid work model, many companies are transitioning to a different mode of operation. Fast Company reports that…
When it comes to brand marketing, sustainability is on-trend now more than ever. From eco-friendly product packaging and responsibly sourced gifts to Earth-conscious apparel, know that your customers and prospects are watching closely when you put your brand out there. Today’s consumers hold the brands they support to high environmental-responsibility standards. Here are a few…
There’s something special about springtime in Northeast Ohio. With the longer days and warmer weather (hopefully) here to stay, people are just happy to be out and about. With many of us feeling safe to gather again this year, this season seems even more refreshing. So, if you’re looking to do something productive next week…
Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
After weathering more than a year of ups and downs, today’s consumers want the brands they support to be present—and real. As brand marketers, it’s our job to respond by articulating and sharing our values and creating authentic, personal relationships with our audience. One way to make those engaging connections with your audience is through…
Fashion trends come and go. But on-trend swag can help your brand live on and on. So, stocking your company eStore with the right mix of on-trend products and apparel items is not only a great way to make your team happy. It can help grow your brand reach, too. To be most effective, you…
It used to be that corporate gifts were merely a nice thought. Today, with some companies working remotely and events in hybrid formats, gift-giving has become a business necessity. It bridges the physical gap and makes tangible, feel-good connections between your company and its employees, clients, and members. Corporate gifting is a wise investment. Corporate…
