Over the past few weeks, pretty much everything has changed about the way we work in America. With social distancing and even lockdown in effect in cities nationwide due to the pandemic, many of us are tasked with working from home—some of us, for the first time ever. So, how do we get through it?…
By now, we all know that doing good is good for business. Most of us would agree that we want to feel good not only about that work that we do, but also about the company we work for. Today, employees want to work for companies that share their values: According to a Deloitte study,…
When you’re tasked with making lasting brand impressions, adding the right promotional products to your marketing mix is a must. Trending promotional products and apparel pack major branding punch: 90% of people who receive a promotional product say they remember the branding when encountering it again (PPAI). And when you consider the shelf life of…
It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Because it’s important to factor in…
We live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumers—particularly Millennials—are gravitating towards brands that demonstrate good will: 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…
It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…
Know your audience. It’s the basic first-step when you’re approaching any marketing task—and making corporate apparel selections is no exception. Whether you’re buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who you’re targeting. Millennials have surpassed Gen Xers and Baby Boomers…
In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
Harnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six months—and 8 in 10 of them researched the…
