When it comes to brand marketing, sustainability is on-trend now more than ever. From eco-friendly product packaging and responsibly sourced gifts to Earth-conscious apparel, know that your customers and prospects are watching closely when you put your brand out there.
Today’s consumers hold the brands they support to high environmental-responsibility standards.
Here are a few updated statistics from Forbes to drive that point home.
- 92% of consumers say they’re more likely to trust environmentally or socially conscious brands.
- 88% of consumers will be more loyal to a company that supports social or environmental issues.
- 87% of consumers would buy a product with a social and environmental benefit if given the opportunity.
What’s more, going green is good for incenting and maintaining top talent. 64% of millennials are willing to turn down a job if the company doesn’t have strong corporate responsibility. Source: Cone Communications
Sustainable practices are no longer the exception. They’re the rule. So, be sure that your marketing program follows suit by incorporating eco-practices and products.
These environmentally conscious brandable swag, apparel, and promo items are hot right now.
Here’s a statistic that might startle you. 2.5 million plastic bottles are thrown away in the United States every hour. That’s about 42,000 bottles per minute or 695 per second Source: Eco-Friendly Habits. This environmental issue we can all combat by simply making wiser choices. Insulated aluminum and glass water bottles are reusable and one of the most popular branded gift items available. Because they’re so functional (think of the gym, running errands, on a hike, at your desk), reusable drinkware is excellent for eliminating single-use plastic while driving repeat brand exposure.
Thanks to increased demand, reusable consumer products have come a long way. Today, the selection includes stylish options and convenient packaging: Reusable metal and bamboo straws, reusable flatware, lunch bags, and kits, and shopping and tote bags, to name a few.
From t-shirts, hoodies, and jackets made from recycled fibers to brands that lead with sustainable practices like Patagonia and The North Face, quality, stylish eco-apparel is a great option for promoting your brand with exceptional staying power.
Eco-ingenuity is the name of the brand game. So many enticing gift items are also Earth-friendly: Solar-charged portable speakers, recycled-paper journals, reusable dry-erase notebooks—just a sampling of the gifts that promote your brand while being kind to the environment.
If you’re looking for actionable ideas to be more kind to the environment this Earth Day and all year long, check out this guide from Eco-Friendly Habits.
These are just a sampling of branded gifts, promotional products, and apparel that can help you build a more sustainable marketing program. If you’ve got questions or would like some help selecting eco-friendly items that suit your brand, reach out. I’m here to help.