Given the rising cost of living, we’re all more discerning about the products and services we buy. For marketers, that means prioritizing brand transparency and authenticity to help build trust and loyalty among our existing customers while attracting new prospects.
Digital marketing is an excellent tool for making those immediate and real brand connections.
To align your digital touches to get the most from your marketing spend, keep up with what’s on-trend in 2023. We’ve gathered the latest digital marketing best practices to help you shape your brand effort.
6 Digital Marketing Trends to Leverage In 2023.
Prioritize data privacy.
Google suggests, “In 2023, ensure you’re providing customers with everything they need to be — and feel — in control of their data. When people lack control over their data, they become skeptical of digital marketing. Provide accessible and understandable tools that customers can use to manage their privacy whenever they want.”
While online data is more important to businesses than ever before, the way we gather data will continue to change due to new privacy laws. Gathering zero-party data through form-building is one way to collect information from your customers that could help you understand user preferences, influence your next product launch or service, shape your messaging, and more.
Increasingly, people today value a close, immediate connection with the companies they support. But it can be a challenge to create that closeness online. Using chatbots on your website to answer user questions or assist with product selection is one way to make customers feel connected. According to Drift, many websites now incorporate this technology into their business, with chatbots being the fastest-growing brand communication channel.
Beyond chatbots, you can also create productive conversations by being responsive on your social channels—commenting on customer posts, answering questions, and sharing user-generated content.
Forbes reports that TikTok and Instagram Reels are taking over social media feeds and consumer attention in 2023. “For businesses to stay relevant, they need to appear in the channels and formats where their customers are. The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post.”
Simple, concise brand messages.
With short-form video on the rise, Forbes advises: “Businesses must be able to communicate in short, quick soundbites to earn attention on mobile devices. Spend more time crafting shorter, simpler messages. Take your marketing and brand priorities and sound-bite them into short sentences or quick ideas. Challenge yourself to copy popular short video formats and shorten your messages.”
Don’t overlook email marketing.
Email has the unique ability to target subscribers with personalized and relevant messages, which makes it makes it an ideal channel for generating new leads, boosting engagement, and customer loyalty. . According to eCommerce Fastlane: “For product launches, it’s beneficial to use email subscriber lists to reach existing customers and those that have signed up but not bought anything yet. Product launch emails for small businesses can also help significantly widen the profit margins.” Link: https://ecommercefastlane.com/the-next-8-big-digital-marketing-trends-in-2023/
Affiliate and influencer partnerships will continue to boom in 2023. eCommerce Fastlane reports that influencer marketing is responsible for bringing in, on average, $5.20 for every $1 spent. “What was once only used by a handful of marketers is now being used by almost every digital business. Some influencers’ influence can generate a great ROI, whether through Tiktok, Instagram, YouTube, or companies collaborating with these users.” Just be sure to research to find the right influencer partner who aligns with your brand values and customer base.
A final thought about digital marketing strategies.
Successful brand marketing starts with not only a deep understanding of your product or service but your target customer as well. Be mindful that all marketing trends are not applicable to all brand efforts. So, do your research, study your competitors, learn about marketing best practices that align with your brand, and stay current. Subscribe to our weekly blog to keep up and help you grow your brand influence.