If there’s one thing that working from home has taught us over the past few months, it’s that managing some of our business functions online actually increases efficiency and productivity. But for certain marketing tasks—like company stores—the digital format has long been the smarter way to go because it saves companies a significant amount of time and resources and offers many other advantages.
The recent push for more virtual project management reinforces that online is where you need to be. If you haven’t transported your company store to a virtual platform, think about what these attractive benefits could do for your bottom line:
Maintain brand control. It’s important that all promotional items and materials display your logo and tagline according to your brand standards, use approved colors, fonts, etc. Because all inventory housed in your company store has been pre-approved by you, maintaining that brand consistency is a breeze.
Improve inventory management + spend control. At Shamrock, we design and host online stores for customers powered with robust inventory control and reporting functionality—features that are particularly useful for companies with large footprints: see which materials are moving quickly, where they’re being used, how much is being spent based on territories/locations; and how much is left in allotted budgets.
Eliminate redundancy. The online company store provides centralized ordering functionality that eliminates duplicates which, in turn, saves you money.
Enjoy maintenance-free project management. Shamrock designs and hosts the online store site and also manages product/materials production, fulfillment and distribution, for a one-and-done solution.
Boost employee morale. Easily recognize and incent employees, on-board new hires, commemorate service milestones, etc. Direct-ship store items to your team and/or allow them to use a coupon code to “shop” the online store to choose their favorite branded merchandise.
Make it easy for customers to rep your brand. Give your customers or special guests the opportunity to access your company swag by providing access to select items—even tie to new products or promotions for an added marketing push.
Promote your corporate values. Co-brand items that align with your core beliefs and values, i.e. eco-responsibility: Choose Yeti tumblers or Patagonia vests to show that your brand is committed to Earth-friendly practices.
These are just some of the ways that online company stores help you save time and money while driving marketing efficiency. If you haven’t made the digital leap yet and are interested in a quick online store demo, reach out to me directly.