Building customer trust is the foundation for successful product sales and marketing. But instilling that confidence can be challenging for some products more than others. Customers often need to see and touch a product and understand its applications, features, and benefits before they’re sold.
That’s where product samples shine: A scaled-down version of your actual product integrated with a custom sales tool like a product board or kit, marketized product samples showcase your product in its best light.
Custom-designed product samples are engaging and effective. By putting your product directly into the hands of your prospects and customers, product samples can help you make tangible connections and demonstrate product features and benefits, ultimately helping to increase close rates and drive sales.
What Are Marketized Product Samples?
If you’ve ever browsed carpet sample boards in a retail showroom, you’re familiar with marketized product samples. These samples feature small-scale versions of your product and can significantly impact sales by allowing consumers to understand its applications, features, and benefits more fully. For example, a well-designed product sample can illustrate your finished product. It can also showcase a specialty application, highlight product composition, or provide a closer look at specific product options such as materials, finishes, colors, styles, or textures.
Why Product Samples Should Be in Your Marketing Toolkit.
The value of marketized product samples is that, unlike digital images or printed collateral, these tools create a hands-on product experience. That tangible connection can help your audience understand your product better, which increases the chances of closing a sale successfully. Here’s why product samples are essential to successful marketing.
They’re authentic.
Product samples put your actual product directly into the hands of your customers, allowing them to interact with it in a substantial way. Custom-designed product samples create that ah-ha experience with your product that can open the door to productive conversations that guide customers to the next stage of the sales funnel.
They’re customized.
Product samples are essential sales tools for showcasing products in B2B and B2C markets, from cosmetics to paint to roofing materials. Because they are custom-designed and fabricated, these samples help clarify or showcase a product’s specific requirements and attributes that might otherwise be difficult to articulate. For example, your product might be a liquid, powder, or one that requires a multi-step application process. Thus, your product sample is purpose-built to best position that product—think a display board, sales kit, repackaged container, or product replica. No two product sample solutions are the same.
They’re accurate.
One of the critical aspects of product samples created by trusted vendors like Shamrock is their accuracy. Because creating authentic replicas that align with your manufacturing and application specifications is crucial, our product samples mirror your actual product, ensuring precision and reliability. You can build trust and confidence with your customers by providing samples that accurately represent your product.
They’re powerful.
A well-designed product sample does more than imitate your product. It elevates it, making a powerful brand impression and lasting impact on your customers. By combining aesthetics with functionality, product samples can help your product stand out from the crowd.
They’re versatile.
Professional product samples are a unique, go-anywhere marketing tool on the showroom floor, at your customer’s facility, at tradeshows, or at conventions—wherever you sell.
A Final Thought About Product Samples.
By allowing customers to experience your product firsthand, you can create a stronger connection, increase close rates, and ultimately drive sales. At Shamrock, our custom-designed product samples accurately represent your product in an engaging, convenient, and approachable format and create a memorable interaction with your brand.
If you want to learn more about Shamrock’s product samples, including our turnkey design, production, warehousing, and fulfillment program, reach out. I’d love to know more about your business.
