Summer is finally here! The fun-loving, mood-boosting season is when we head outdoors for the good stuff, from beach trips and outdoor festivals to baseball games and road trips.
As the sun shines brighter, so do the opportunities for promoting your brand with hot seasonal promotional products and apparel. Summer is the ideal time of year to freshen up your brand swag: Seasonal promo items and apparel that reflect summer’s relaxed, carefree vibe are the ultimate tools for increasing brand awareness while promoting feel-good summer bliss with your audience.
Here are the hottest swag and must-have promo items to make your brand shine this summer season and beyond:
Chill Out & Stay Hydrated.
When the temperatures soar, we’re all on the lookout for ways to stay cool and refreshed. This is where summer promotional products like insulated water bottles, tumblers, and beverage coolers steal the show. These functional and trendy items keep your audience hydrated and prominently display your logo wherever they go—at the beach, the park, or the farmer’s market.
Shield the Sun.
Sun safety is essential during summer, making protective accessories highly sought after. Look for branded sunglasses with UV protection, wide-brimmed hats, and baseball-style caps, plus cooling towels and on-the-go size SPF lotion. These accessories and promo items are a great way to promote your company while helping your customers stay safe and look fresh this season.
Outdoor Adventures.
Encourage your customers and employees to make the most of their free time with leisure-inspired promotional products built for outdoor experiences. Branded beach towels and blankets, foldable chairs and hammocks, portable firepits, and smores kits: These summer memory-makers create positive brand appeal.
Summer Soundtrack.
It feels right to roll down the windows this time of the year and crank up the music. So, it’s no surprise that boosting brand reach with music-inspired tech is a popular choice this season. Choose from waterproof Bluetooth speakers in various sizes, from small pucks to larger boom-box styles, plus earbuds and more.
Fresh Summer Style
Whether you’re choosing apparel for your team or your customers, keeping them cool and stylish is the name of the game this summer. When making selections, consider comfort, style, and moisture-wicking or SPF properties essential. If you’re going with lighter, brighter, seasonal colors, ensure your logo displays well—always do a sample run, whether screen printing or embroidery. This season, t-shirts, dri-fit polo shirts, baseball caps, and bucket hats are on-trend.
Summer Tech Essentials.
Digital technology powers our lives even during the summer months. Embrace this trend by offering summer-themed tech accessories like waterproof phone cases, portable chargers and power banks, phone stands, and more. Savvy, everyday tech tools like these go a long way toward reinforcing your brand connection long after the summer sun fades.
Make this summer unforgettable for your customers and your brand.
Summer swag is an effective way to showcase your brand while making memorable connections and having some fun, too. If you need help curating the perfect mix of trending summer swag for your brand, reach out. I’m always here to help. Have a great summer—and be safe out there!
