I’m not egotistical enough to think that we do everything right at Shamrock. We always do our best, but chances are we’re not going to be able to please every person, every time. I’ll bet pleasing everyone 100 percent of the time is a track record no one can brag about. Even McDonald’s, a company that prides itself on always serving perfectly shaped burgers on perfectly shaped buns , has missed a beat now and then.
But, unlike McDonald’s, our customers are paying for a lot more than the 99-cent special, and they deserve the best possible service we can provide.
Since we’ve built our reputation on delivering quality and service to customers, I’m pretty sure we do well in that area.
If we ever lose business over the quality of our work, I take that loss personally, and will personally try to make sure it never happens again.
But, if a customer is looking for us to deliver on price alone, well quite honestly, I’ve got a beef with that! (I know that on more than one occasion we have turned down an opportunity that may have been wonderful — but the customer was hell-bent on shaving the price to the bone.)
If we compete on price alone, something’s got to give. We’ll still deliver on service, but chances are the quality of the product will suffer. It may suffer because we’re compelled to use a cheaper quality of paper, or not use the finest (and more costly) copywriter for a website project, or we may have to cut back on the technology that best serves the project. It’s these things, which may appear to be of little difference to the overall delivery on a project, that can really make the difference between absolute perfection or just so-so, all in the name of saving a couple of bucks.
FINAL THOUGHT…
Fast food will always have a place in practically everyone’s budget. It’s fast, cheap, convenient, and fills you up — even though you may wind up paying extra for those fries. But, when you want something that is specially prepared to your taste and done to perfection, chances are quite good that you’re going to a nice restaurant that charges a fair price for excellent food, prepared with care, and delivered in style.
Our world hasn’t changed that much over the years. We get what we pay for — in business, as well as at the table.
