It’s summertime, and life is easy. The time is right for warm-weather marketing. So, consider using the power of personalization to create memorable brand connections with your target audience. People feel valued and appreciated when they receive a promotional item with their name, a favorite brand, or a design that reflects their interests—feelings that can lead to increased brand loyalty and sales.
In the summer, people are more likely to be outdoors engaging in activities where they can use and share their branded swag—an excellent opportunity for your brand to gain visibility and reach a wider audience. Whether it’s a branded portable speaker, beach towel, or golf balls, these items make a lasting impression and increase brand recognition.
Top Trends in Summer Promotional Items
To make your branded summer promo and apparel even more appealing, try incorporating these top trends in your campaigns:
Go green. One popular trend is eco-friendly products made from sustainable materials. Consumers are increasingly conscious of their environmental impact and prefer products that align with their values. By offering personalized items made from recycled materials or organic fabrics, you can attract environmentally conscious customers and show that your brand cares about sustainability.
Make it useful. Another trend is functional and practical items that are useful during the summer season. Think about custom coolers, portable fans, camping chairs, or insulated water bottles that can keep drinks cold. And don’t overlook everyday essentials like hand sanitizer and sunscreen or hats and visors. These items are not only useful but increase the chances of your promotional items being used frequently, maximizing their exposure and impact.
Be bold. Additionally, incorporating vibrant and eye-catching colors into your branded summer promotional items is a great way to grab attention. Bright colors are synonymous with summer and can evoke joy and excitement. Consider using bold hues that align with your brand’s identity to create visually appealing products that will make a statement.
How To Use Branded Promo & Swag This Summer
Summer is a golden opportunity to create memorable brand connections with promotional items and swag. Here are some ideas to get you started:
- Tap into seasonal fun. Think summer-themed items like coolers, frisbees, hammocks, and sunglasses.
- Target summer holidays. Align your swag with popular summer activities like BBQs, road trips, and pool parties.
- Partner with local events. Get your brand out there at summer festivals, carnivals, and sporting events.
- Run social media contests. Generate excitement with giveaways and contests featuring your summer swag.
Choosing the Right Personalized Promotional Items for Your Brand
Selecting the right promotional items for your brand is crucial for ROI. To help ensure your branded items are used and enjoyed all summer long, consider the following factors when making your choices.
- Relevance to your target audience: Choose items that align with your customer’s interests, lifestyle, and needs. This will increase the chances of them using and appreciating the personalized items.
- Quality and durability: Opt for high-quality items that will last, as this reflects positively on your brand and ensures a longer lifespan for your promotional efforts.
- Brand alignment: Your personalized items should be consistent with your brand’s identity, values, and messaging. This helps reinforce your brand image and fosters a cohesive brand experience.
- Practicality and usefulness: Select practical and useful items in the summer season. This ensures recipients find value in the items and continue using them, maximizing their exposure and impact.
Take advantage of summer marketing opportunities
Make this your best season yet: Skip generic swag and embrace the appeal of personalized, brand-forward marketing. Surprise your customers with the brand swag they’ll use all summer long—and watch your brand loyalty soar. And, if you need help sourcing the perfect items for your summer promotions, reach out. We’ve got you covered.
