Spring has sprung! The season of vibrant colors, blooming flowers, and (hopefully) warmer weather under blue skies. It’s also a perfect time for businesses to use fresh branded swag and promo ideas to create new customer connections and engage with employees, suppliers, and partners.
But how do you stand out from the spring shower of promotions and giveaways? Use these tips and examples as your guide:
How To Create the Perfect Spring Swag & Promo Strategy
Embrace Sustainability:
The eco-conscious movement is in full bloom, and incorporating sustainable swag is a great way to show you care about the planet while promoting your brand. Think reusable water bottles, tote bags, notebooks made from recycled materials, or seed packets customers can plant at home.
Get Outside:
With warmer temps comes the excitement of heading outdoors for rest, relaxation, and adventure. So, go there by selecting branded gift items ready for action—backpacks, outdoor blankets, folding camp chairs and hammocks, Frisbees, baseball caps and bucket hats, hoodies, sunscreen, and more.
Use Creative Customization:
People love feeling special, so personalize your swag. In addition to adding your logo to your giveaways and contests, create a spring-themed social media filter that customers can use to share their love for your brand.
Inspire Fitness & Wellness:
With the spring season comes the natural desire to move beyond the winter blues and focus on healthier days ahead. Help your customers and employees embrace their best selves with top-rated activewear, refreshing self-care essentials, and innovative fitness trackers to help them feel and look their best.
Give Back:
Spring cleaning is a common theme for the season. Consider partnering with a local charity and offering free new swag or discounts on products or services in exchange for donating gently used items, food pantry staples, etc. This will promote your business and help the community—a win-win.
Choose Delectable Treats:
Celebrate the arrival of spring with delightful gourmet treats. Brand a kit or basket filled with delicious specialty treats and snacks, perfect for sharing. Sweet and savory options satisfy every craving, from protein-packed trail mixes and decadent, single-serving dark chocolate squares to ice cream sundaes and s’mores kits.
How To Use Your Brand Swag
Branded swag is more than just a freebie; it’s a walking advertisement for your company. Here are some tips to maximize your brand reach with spring swag:
- Host a Contest: Run a social media contest or offer a promo for event attendees or new club members where people enter to win a spring swag pack. This will generate excitement and encourage people to follow your brand.
- Partner with Influencers: Team up with social media influencers from your industry who resonate with your target audience. Gift them your spring swag and have them create content featuring it to develop stronger connections with your audience.
- Sponsor Local Events: Promote your brand by sponsoring local spring festivals, charity runs, farmer’s markets, and more. Hand out swag to attendees to spread brand awareness. Create a custom event kit for online events and ship it to attendees and sponsors to create inclusivity and engagement.
- Employee Appreciation: Every season is a great time to show your employees some love. Gift them a spring swag pack as a token of appreciation.
By incorporating a touch of fresh springtime cheer into your swag strategy, you can create a memorable brand experience that translates into brand loyalty and increased reach. So, get creative, embrace the new season, and connect with our team at Shamrock if you need help pepping up your spring swag program.
